VITA LIBERATA CEO SLAMS UNSAFE TANS

CEO_SLAMS UNSAFE TAN

DIY tanning has hit the headlines for all the wrong reasons this week, with Boots recalling two of their spray on tans due to safety concerns.

Vita Liberata prides itself on offering the safest range of non-toxic, organic and natural self-tans and founder and CEO Alyson Hogg has always emphasised the dangers of using cheap and toxin-filled tanning products. This latest news only enforces her concerns and when asked to comment on the fact that Soltan and Seventeen tans were recalled over fears they could cause breathing problems amongst users, Alyson said, “Some of what is on the shelf is so cheap I struggle to understand how they afford to manufacture them.”

Dubbed the Safe Self-Tan Expert by the Daily Mail, Alyson had the following advice for tan fans, “Avoid cheap products with a lot of chemicals in them. Spray tans should only be done professionally – they should stick to lotions and creams to be safe…pick the purest products without alcohol and ensure they apply them safely”

As the Vita Liberata tan range is made using only natural ingredients, and avoids nasty aerosols and chemicals, there is absolutely no danger of these causing health problems for users. It’s simple really –  for a safe and beautiful tan use Vita Liberata!

Click here to shop our wonderful natural tan collection.